Seasony is a startup specializing in vertical farming with robotics technology. They envision a more local and healthier food production. Seasony seeked a designer that could take their passion for green and sustainable production and conceptualize a logo, that could be used for their website and business cards.
Myriad was intended as a neutral, general-purpose typeface, used for body and headlines.
The font Avenir is used for headlines and body copy on the mockup. It is chosen because of the round, soft and simple typeface which represents the nature of seasonys as a brand.